<%3Fxml version="1.0" encoding="UTF-8"%3F> ]]> Went to the launch last night of – a new street game that kicks of, for 24 hours only, on the 23rd April. The idea is to run between telephone boxes within , winning points for speed and endurance. We’re looking to see how that game comes together, how many and how people engage with it, but loving the idea. Almost a , it’s about promoting fitness and making running fun. A postcode competition playing on the idea of . Wondering if players will tend to stick to what they know or branch out and explore other parts of London and how the points will incentivise either way. Anyway, looking forward to it. Fancy a run anyone? Video here –

]]> http://www.germination.co.uk/index.php/blog/launch-of-nike-grid-example-of-a-game-thats-kicking-it/feed/ 0