<%3Fxml version="1.0" encoding="UTF-8"%3F> Johnson & johnson canada » The Canadian Drugstore - offering low cost brand and generic drugs. ]]> At the end of last year we at Germination were asked to put together a website for the – a campaign that was to be time tied (1 year) and specific in its aim to unite different interests in ensuring that creative and cultural activities continued to be used to educate our children. This was the result.

The campaign has since grown with over 1,500 people signed up and partners right across the cultural and education sectors – from big name cultural institutions like the , the and to the many, many schools in support. As parents around the country prepare their kids for the new school year, and we all get that post-summer-back-to-school feeling, the issue of what and how we want our kids to be taught comes into sharp focus. by shows that (see her statement in support of the campaign ) while another from . Now is the time to be pushing the issue up the agenda ahead of the . There are many as to why culture in education is really important – attainment levels, training for creative industries jobs and to name just three – and they need to be made forcefully so that the good work happening in schools around the country can be maintained despite the cuts.

It’s not just government that needs to be convinced however, and its not only about money. Through the campaign we’re aiming to mobilise professionals in cultural institutions, teachers who and parents to articulate why children learning through culture is vital to education, and how new local networks can be formed to support practice.

Tomorrow we push forward with the campaigns’ social media strategy – a growing , the requisite and activity and a number of blogs that will mount in content and regularity as we move towards the CSR. Post the spending settlement, we’ll then bring cultural professionals, teachers and parents together in a week long of activities under the to a manifesto for the future of ensuring children and young people learn through their links with the visual and performing arts, film making, trips to museums, music and so on. This is not a middle class campaign, but absolutely about ensuring all children get access to these activities that enrich and inform us. The will unite people with an interest in protecting cultural learning in our schools and set up local networks which will continue well after the event, and we’re proud that our work on the campaign will lead to a longer lasting legacy than simply communications fizz. The website will evolve into a dynamic site containing research and evidence about why cultural learning works, submitted by practitioners, that will live on after the campaign.

This is one of our biggest communications campaigns to date and we’re very proud to be involved. For more info and to . And join us for the in November.

JT.

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http://www.germination.co.uk/index.php/blog/campaign-for-cultural-learning/feed/ 0 Johnson & johnson canada » The Canadian Drugstore - offering low cost brand and generic drugs. http://www.germination.co.uk/index.php/blog/jaron-lanier-you-are-not-a-gadget/ http://www.germination.co.uk/index.php/blog/jaron-lanier-you-are-not-a-gadget/#comments Mon, 01 Feb 2010 22:49:53 +0000 admin http://www.germination.co.uk/?p=159 Brilliant talk at the RSA tonight – one of those events that give you a payoff you’re not fully expecting, and all the more satisfying because of it. Jaron Lanier – pioneer of Virtual Reality and musician amongst many other things – launched his book of the above title which, in essence, is a manifesto for people over technology, delivered with an unremitting optimism for the potential of the human spirit. His argument goes, and of course I’m paraphrasing, that after a generation of experiment, the evidence shows the web not to have delivered some of the things early evangelists (of which he was one) said it would. For example, the idea that open source would deliver the kind of bountiful return that would make producers (of music, software, literature etc) rich from the seed of their own generosity just hasn’t happened. The evidence, as you know from speaking to any musician trying to make an honest living these days – is that freemium has left many people poorer despite opening up the closed systems that went before.

What is has delivered is a collection of connecting experiments that haven’t really worked yet because we’re not allowing the full extent of human creativity to be applied to it – for reasons of walled gardens, proprietary behaviour and an over-reliance on the idea that technology will somehow take over from the people that made it. “The intelligence of computers and the kind of robots people tell you will take over the world, is as exaggerated as much as the intelligence of those that made them is underestimated.” Computers will take over the world? Well not on the evidence we have so far where experiments like Facebook are a rather dull and unimaginative way of helping people relate, and also built on a business model of shifting sand.

Larnier is, however, not an internet naysayer. He made pains to point out he LOVES the internet. Rather his point is there’s so much more that this technology can do – if artists and engineers could work together unfettered to make the adventure of human life in its greatest forms much much more seductive. Relying on technology to do this (which is limited) rather than the human spirit (which is not), is crazy.

A must read for anyone who suspects that behaviour on the internet as it is right now, is sometimes actually quite dull and could be made so much more liberating through aesthetics and humanism than just better and better technology. or read more about , and .

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Johnson & johnson canada » The Canadian Drugstore - offering low cost brand and generic drugs. http://www.germination.co.uk/index.php/blog/coming-together-to-collaborate-how-do-you-do-it/ http://www.germination.co.uk/index.php/blog/coming-together-to-collaborate-how-do-you-do-it/#comments Wed, 11 Nov 2009 12:19:55 +0000 admin http://www.germination.co.uk/?p=132 It’s been a full on couple of weeks for germination with a number of events throwing a light on new experiments in participation and collaboration. It’s now the holy grail in events production – especially in the social change arena – but how do you do it?

First, – produced by and hosted by – a theatrical game where the audience are the play. Before you arrive, each participant has exchanges by e-mail with Henri, the town historian, who assigns you a character and a past. The ‘play’ is the acting out of those characters (each with a skeleton in the cupboard) as external events are controlled by an unseen town crier, daily post and the town clock which marks the passing of time.

The show got over the usual awkwardness in audience participation by the prep and elegance of Henri’s e-mails (and it was a self-selected audience of have-a-go people) and for the first half, the experience of being ‘in’ the play was stunning. As it progressed though, it became frustrating that any resolution was dependent on the ability of the other ‘actors’ to extend their characters. Not sure how you design this out and anyway, it became an allegory for life – the main point of the piece – that we live in a social system and the agency we have is in our (limited) ability to influence other people. On our night we had a weak Police Chief (slightly deaf and a bit behind with the plot!), and other characters ran wild as he struggled to maintain order. As external forces took over – pressure to comply with the political rule in the wider country, the demand to offer up a scapegoat from the town, and the eventual threat of the military – we were acting out a small town in pre-war Europe and had to make choices. Being ‘in’ the play as opposed to passively watching it unfold resonated far more when it came down to the ‘what would I have done’ question. Some more .

Next up, – a day-long exploration of “cross disciplinary frolicking” where people making games and interactions came to tell each other about their stuff. You can see a run down of presentations on the , but in short it was delightful to be in a room with loads of adults (okay, geeks) in touch with their playful side. It was striking how much of the discussion was about using play to connect with social issues – like , the story of being homeless in the Sims 3, Katy Lindeman from talking about projects like , the voicebot installed in the Houses of Parilaiment, and talking about the Scandanavian serious games scene. Outstanding favourite was and his project, using mechanical chickens to get people to move.
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The following Sunday saw delivering the Sunday lecture. The School of Life are putting up provocative individuals to revive the Sunday sermon and provide moral guidance. Ruby talked about depression, self-delusion and the need for us all to manage our egos – and though it’s stuff that is becoming more known, her personal story and commitment to facing her own strife is refreshing.
ruby10x190
We need more of this kind of courage – a la Stephen Fry and Alistair Campbell, and who all 3 of them speak out for. When there, you realise how perfect a time Sunday morning is for moral reflection, especially when followed by lunch and more relaxed conversation than you have time for in the week. It was great to see a communal discussion on mental health amongst the individualistic community of London town with playfulness and humour. Best moment? The “Hymns’ – the Righteous Brothers’ and Michael Jackson’s – “I’m starting with the man in the mirror, I’m asking him to change his ways.”

Then, off we went to produce a to co-design a new process for sustainable design. A big challenge in how you manage a large group of people towards a common goal, and reach agreement over core principles. It works only when human beings can put aside their own egos and surface collective wisdom. We’re still developing techniques to encourage people to work in this way – some working better than others – and learning that structure and rules are really key to open, collaborative working – even more so than for traditional events. There’s a lot that we can learn from the structure and mechanics of gaming, and playfulness and humour to come in from the side and wrestle people out of their egos.

handseyeshappy_2

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Johnson & johnson canada » The Canadian Drugstore - offering low cost brand and generic drugs. http://www.germination.co.uk/index.php/blog/germination-at-interesting/ http://www.germination.co.uk/index.php/blog/germination-at-interesting/#comments Tue, 15 Sep 2009 16:22:42 +0000 admin http://www.germination.co.uk/?p=84 We FINALLY made it to this year, an annual shenenigan that invites an assortment of people to talk about something interesting (obvo) and that’s most definitely not to do with their work. We had high hopes as everyone always talks about how great the event is, and we weren’t disappointed. As event producers, yep, we go to lots of these, and it’s always a joy when they get it right. What we liked about Interesting:

  • It wasn’t try-hard and had a homemade feel which got everyone in a Village Hall, chat-away-to-each other mood. Bring your own mug, bake a cake, bunting, pub lunch stampede, speakers written up on paper down the side walls.
  • It was hard going, but in a good way. When we’re programming our events we spend a lot of time thinking about how much content people can take before they switch-off. Interesting packed it in with what felt like nearly 40 speakers,  and I’m pretty sure everyone was spilling over with new knowledge by the end of the day. But take it we did. Our brains were tired and happy.
  • As the content’s about anything Interesting, there was no particular theme, and as the day went we found ourselves questioning our pre-conceived ideas on what we hold to be worthy of our attention. Throughout the day you could find yourself listening to a talk on why nuclear energy is good, followed by an interactive session on learning Morse Code and then a visualisation of the colour of Radio 4. Often, it was the stuff that you’d never normally bother finding out about that was the most compelling. Which just goes to show that it’s as much about the speaker and their angle than the subject. Who knew that Psychological Violence in British Girls’ Comics of the 1970′s and 80s would be one of our highlights of the day (thanks to )?
back of the class at Interesting2009

just realised we were sitting behind Batman.

This last point is particularly valuable to us at the moment. In Planning the design collaboration event, we’re looking at ways to break up the more intense work periods with some lighter show&tells that pop participants out of their mindset and give them a tangential view of the issues. We’re always interested in hearing from people who have a new and entertaining ways of illuminating a subject, so get in touch with any thoughts.

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Johnson & johnson canada » The Canadian Drugstore - offering low cost brand and generic drugs. http://www.germination.co.uk/index.php/blog/post-4/ http://www.germination.co.uk/index.php/blog/post-4/#comments Thu, 03 Sep 2009 13:41:42 +0000 admin http://localhost:8888/?p=16 We’ve been at the Clear Village launch in Copenhagen this week for the launch of the project at the . Clear Village is a group of people, organised through a Foundation plus a loose network of designers, architects and others across the world with the aim to create the first fully sustainable village in the world. It’s a huge challenge, not least in terms of how do you design it, but also the task of defining what is fully sustainable, asking whether its really the first, who else is doing it and such.

The next stage of the project is to bring 100 people together over 3 days at an event at the in Barcelona in November to design a masterplan for a fully sustainable village. What’s interesting to us this week is how you design an event like this when the core team is distributed across the world! So far it hasn’t gone very well. Collaboration is really difficult when contending with different time zones and the limitations of conversation by e-mail. And in any case, a collective creative process is hard. So it was with some trepidation that we approached the task of helping design a very big picture event with a group of people we didn’t know. In the end, with good questions and some very generous sharing, we got to grips with the idea and design the outline of a full three days. How? Well, apart from the talents and experience of the people in the room, a real commitment to leave egos at the door and build ideas through collective intelligence. This is how collaboration works best, and exciting when it works because it’s hard to get conditions and mindsets right. And very exciting when it does – it’s going to be a brilliant event. Apply IAAC in Barcelona

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